Cadbury

Digital out-of-home (DOOH) screens and interactive games for Olympic sponsor Cadbury,  as part of their Spots V Stripes campaign.

Spots V Stripes was a campaign in the run up to the London Olympics. It encouraged people to come out and play by participating in events held all over the country, by either competing for the Spots or Stripes team.

The digital screens were displayed in city centres across the country, displaying live feeds for destination specific messages and up-to-date social media feeds. Interactive games using motion sensor technology were also incorporated, where people had to header away falling objects that dropped down on a digital screen.

Project role
Interface design of DOOH screens and interactive games

Agency
Grand visual